Reducing our footprint, one mat at a time.

As a manufacturer, we understand the responsibility we bear when it comes to the effect we have on the environment. Are we where we want to be? No, but we are constantly evolving our processes and initiatives in order to reduce our direct impact on the environment and climate. 

Materials that make a difference

Whether it's recycled rubber in our durable backings or recycled plastics in our resilient surfaces, we always look to utilize processes that continue to give life to materials that still have tremendous value and out of the landfill stream. 

• The WaterHog Luxe features a surface that consists of at least 90% recycled materials while its rubber backing contains up to 20% recycled rubber.
• The Neighburly Collection of doormats features a surface that consists of at least 80% recycled materials while its rubber backing contains up to 20% recycled materials.
• The Un-Rug Collection features a rubber backing that contains up to 20% recycled rubber.

Every order contributes to the future

Ecommerce deliveries have a carbon footprint, and we're no exception. But that doesn't mean we chalk it up as the price of getting our products to you and never look back. That's why we support cutting-edge companies that remove carbon from the air.

Together, participating businesses have…

• Removed thousands of tons of carbon from the atmosphere
• Provided carbon-neutral shipping for millions of orders

Here's how it works: For every order we receive, a formula is used to calculate the estimated shipping emissions. Based on those estimates, a portion of our revenue goes to carbon removal companies that have been vetted by scientists from Carbon Direct. Those companies use that money to remove however much carbon our shipments created. Any extra funds go toward the further development of carbon removal technologies.

Let's meet a few of the companies removing carbon from the sky.

Heirloom

Heirloom's direct air capture technology enhances the carbon mineralization process. Heirloom's technology speeds up the rate at which naturally occurring minerals capture CO₂ rather than using energy-intensive fans to draw air in.

Remora

Remora captures CO₂ from semi-truck tailpipes as they drive, with the CO₂ destined for long-term storage.

Charm

Charm captures CO₂ using plant waste, converts it into a stable, carbon-rich liquid, and safely stores it deep underground—out of reach of wildfires and soil erosion.